BSc Business Administration (Honors) in Marketing with Entrepreneurship Concentration
May 28, 2025 2026-01-20 8:46BSc Business Administration (Honors) in Marketing with Entrepreneurship Concentration
BSc Business Administration (Honors) in Marketing with Entrepreneurship Concentration (120 credits)
BSc Business Administration (Honors) in Marketing with Entrepreneurship Concentration (120 credits)
Upon successful completion of the three-year BSc in Business Administration degree program, students may pursue an Honors degree by specializing in Marketing. To facilitate a focused and practical learning experience, students are expected to declare their intention to specialize in Marketing at the beginning of the program. This early commitment enables the alignment of internships and hands-on training with their future career aspirations in the marketing field.
Upon successful completion of the three-year BSc in Business Administration degree program, students can specialize in the discipline of Marketing for another year (Fourth Year).
- A minimum of three “S” passes in the Commerce stream of the G.C.E. (A/L) examination, obtained in a single sitting.
- A minimum of three “S” passes in any subject stream of the G.C.E. (A/L) examination, obtained in a single sitting. However, the applicant must also pass an aptitude test conducted by GETI.
At the completion of this program, participants will be able to:
- Demonstrate advanced marketing expertise by identifying customer needs, developing effective marketing strategies, and executing innovative campaigns across traditional and digital platforms.
- Apply leadership, creativity, and strategic marketing management skills to build brand value, drive market growth, and respond to dynamic consumer behavior.
- Integrate comprehensive business knowledge with specialized marketing expertise in areas such as consumer behavior, branding, digital marketing, and market research to make data-driven decisions.
- Communicate persuasively and professionally with diverse audiences using advanced skills in advertising, promotional messaging, and stakeholder engagement.
- Exhibit adaptability, creativity, and market-readiness through hands-on experience in marketing projects, internships, and collaborative industry engagements.
- Hybrid: Lectures will be conducted on weekends allowing students to balance academic learning with practical exposure. A continuous assessment system will be implemented to ensure consistent engagement and quality learning outcomes
- At GETI, lectures are conducted on Saturdays and Sundays, allowing students to balance academic learning with practical exposure.
Four Years (Three Year + One Year Specialization)
- Registration fee: LKR. 5,000.00
- Course fee: LKR. 2,200,000.00
- We offer the option to pay in instalments for your convenience
- Marketing Strategy and Management, Brand and Product Management,
- Digital and Social Media Marketing, Market Research and Analytics,
- Advertising and Public Relations, Customer Relationship and Engagement
